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Singapore's First NFC Public Trial Launched

Wednesday, October 17, 2007

by Eunice Sari

After six weeks of internal Near Field Communication (NFC) service trial involving 30 participants, EZ-Link and StarHub today launched a new phase of trial involving pre-selected customers at the Partners Event held at The Arts House in Singapore.

In the next three days, both EZ-Link and Starhub will distribute 1000 NFC-enabled handsets to their pre-selected customers. NFC Demonstration EZ-Link.

The trial participants, in the next 6 months, will have an opportunity to use their new iWOW SZ1.0 handsets for contactless payment services as well as to download information from NFC tags and smart posters available at 32 bus stops along Orchard Road, Wisma Atria Shopping Mall, Orchard MRT station's concourse level, 500 ClearChannel bus shelters, 9 Golden Village Cineplexes and Sony Gallery Stores in Singapore.

Using NFC tags and smart posters conforming to the Japanese Industrial Standard (JIS) X 6319-4 or FeliCa standard protocol, the trial participants in Singapore can expect a similar user experience with i-mode FeliCa services that have been used in Japan since 2003.

Chua Thian Yee and iWOW SZ1.0 handset.

Singapore Telecommunication (Singtel) and Network for Electronic Transfers Singapore (NETS) have also announced a plan to embark on similar public NFC service trial early next year in cooperation with Nokia, Samsung and Sony Ericsson.

The writer is an ICT Consultant and Researcher with various affiliations to academic and industry organizations. Her current research interest includes ICT4D, m-Learning, e-Learning, Web 2.0, healthcare, wireless and mobile technology.

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Labels: 2.0, ez-link, japan, mobile, nfc, payment, rfid, singapore, starhub, technology